How Strategy Studio Works for You.
South Dakota-based and industry-aware, Alexa crafts affordable strategies for retail, nonprofits, and social content.
Social Media Tourism & Business Content Creation
The idea behind Alexa Sheldon Strategy Studio started formed after five years of Alexa creating content through a social media influencer platform that partnered with organizations like Explore Minnesota and Travel South Dakota. Along the way, she worked with regional tourism bureaus, Chambers of Commerce, and business associations across the Midwest and identified the need for better deliverables and more direct, hands-on help.
Organizations were paying premium prices for a middle-man and securing partnerships before the creators could meet their clients to learn what they REALLY need. The platform felt clunky, communication was slow, and the content delivered could have been even better with strategic discussions with clients to learn what their real struggles and goals were. Alexa started doing what made the most sense: using her associaton directorship and marketing experience to work directly with organizations to “speak their language” and build smarter, more effective content strategies rooted in real goals.
Today, she creates flexible content trips and custom strategies designed specifically for tourism organizations, downtown districts, and community-focused brands. Whether it’s visitng Chamber of Commerce businesses to gather content that strengthens your relationship with your members or capturing alluring travel content for your State Parks or your tourism bureau, we’ve got you covered. Since Alexa has served in leadership roles within organizations just like yours, we understand the realities behind the scenes: limited budgets, small teams, big expectations, and the pressure to consistently market your community well.
Nonprofit Consulting
As the former director of a downtown business association in one of South Dakota’s largest cities, Alexa has worked in the trenches with Midwest small businesses to design custom solutions for their marketing and operations strategies.
That means:
Affordable marketing plans that make sense for your budget
Smarter merchandising and operational workflows
Consulting or contract projects that help you meet your mission
Alexa has partnered with retailers, restaurants, boutiques, and service-based businesses on everything from custom marketing plans and operational consulting to hands-on content creation and posting strategies.
Whether you’re looking for long-term support or a focused strategy session to get unstuck, she builds solutions around what works for your business in our region- Which is not necessarily what’s trending online or what AI might generate for you. Because when done right, social media can be your most affordable and powerful marketing tool.
Small Business Consulting
While business strategy was the starting point, nonprofit work quickly became one of Alexa’s greatest passions during her time with the Aberdeen Downtown Association.
Over the years, she has partnered with nonprofits across the region to support event development, strengthen grassroots marketing efforts, improve community engagement, and build meaningful donor relationships. Most recently, Alexa joined the launch of a legacy capital campaign to assist with the additional workload and create strategies focused on long-term connection, not just short-term fundraising.
From marketing support to campaign strategy to community storytelling, we’re here to help you create impact that lasts.