In collaboration with Visit Watertown and the Watertown Chamber, Alexa hosted two consecutive years of holiday season shoots to capture the spirit and glimmer of charming Hallmark-worthy events like the Christkindl Market and small-town hospitality and shopping experiences through thoughtfully-curated local retail stops.

In 2 ½ days of work, she was able to integrate into the key community events and selected local businesses to offer a balance of social media-friendly tourism content and Chamber business highlights.

Watertown’s challenge for this weekend was similar to what many rural community leaders face: They are busy running the events and making the magic happen. Who will be there to capture it?